Need the Best Kickstarter Video Production Company?

While there are a number of factors that determine if your project is successful, a high-quality video can certainly help, and we can provide that. There are a few key things we do to ensure that the quality of your video is high and professional.

1. We use top-quality video equipment, including cameras for sharp and clear images, lighting, and professional audio if it’s required.
2. We provide a scripting team that ensures that your video’s message is clear and concise.
3. We have a post-production team that makes sure the final product is high quality. This includes audio mixing, color correction, music, and more.
4. We provide a detailed production schedule and workflow to keep everything on track.
5. We provide a clear shot list on the day of the shoot to ensure we capture all the visuals and don’t miss anything.

Every video has a story. Even if it’s just showcasing the product. But there are different ways to tell that story, and it’s determined by a number of factors, including the brand/company voice, the type of product, and the target audience. It’s important to communicate a message that resonates with potential backers and tells them a story that they care about.

At Double Jump, we provide a team directing that will be in charge of bringing your script to life. It’s the director’s job to take the visuals on the page and make sure they are captured through the lens of the camera, along with directing the cast to portray the characters in the script and the videographer who is filming.

The key people you will be working with on your Kickstarter crowdfunding video will be the sales teams, the creative director, and the production manager.

While there are a number of different styles and vibes to choose from, we have found that the most common types of crowdfunding videos produced for a Kickstarter campaign are lifestyle and narrative, with the vibes either humorous or straightforward.

Additional assets for a Kickstarter video might include branding assets, product animations, motion graphics, music, 2D animation, or 3D animation. 

While you might think that a longer video is better to fully explain your product, research shows that shorter videos actually do better on Kickstarter. As a video production company, we have found that a 90-second video is just as effective as a longer video and has the ability to deliver an impactful message and showcase your product.

We provide our final crowdfunding videos in Basic H.265 MOV files. But if you need a specific video file, we are happy to provide whatever format you need.

This largely depends on what is needed to produce the video. Double Jump provides a 3000 sq ft studio, or we have a location scout that is dedicated to finding the right place for your video.

We provide a free 30-minute consultation with every crowdfunding client to learn about their product, brand, and goals. We take a customized approach to every Kickstarter video client, making sure that we make a video that is as unique as your industry and speaks directly to your audience.

1. Storytelling: Craft a compelling narrative that explains your project and its significance.
2. Clarity and Conciseness: Keep the message clear and to the point to maintain viewer engagement.
3. Authenticity: Show your genuine passion and enthusiasm for the project.
4. High-Quality Production: Invest in good video and audio quality to make a professional impression.
5. Showcasing the Product/Service: Clearly demonstrate what you’re offering and its benefits.
6. Founder Introduction: Introduce yourself and your team to build trust and connect with your audience.
7. Problem and Solution: Explain the problem your project solves and how it does so.
8. Rewards Preview: Highlight some of the rewards backers will receive for their support.
9. Call to Action: Directly ask viewers to support your campaign and explain how they can do so.
10. Urgency: Convey the importance of acting now, such as limited rewards or early bird specials.
11. Testimonials or Endorsements: Include positive statements from users or experts if available.
12. Project Status and Timeline: Inform viewers about the current status of your project and expected timelines.
13. Budget Transparency: If appropriate, share how funds will be used to gain trust.
14. Emotional Appeal: Connect emotionally with your audience to foster a deeper interest in your project.
15. Professional Editing: Ensure the video is well-edited to maintain pace and interest, including music, graphics, and effects as needed.

1. Overly Long Videos: Avoid making your video too long. Keep it concise to maintain viewer interest.
2. Poor Audio and Video Quality: Don’t compromise on audio and video quality. Poor production can reflect negatively on your project.
3. Vague Descriptions: Avoid being vague about your project. Be clear and specific about what you’re offering.
4. Lack of a Clear Call to Action: Don’t forget to include a clear call to action. Viewers should know exactly how they can support you.
5. Ignoring the Target Audience: Avoid making a video that doesn’t cater to your specific target audience. Know who you’re speaking to.
6. Underestimating Budget Needs: Don’t underestimate the cost of creating a quality video. Allocate sufficient resources.
7. Skipping the Storytelling Aspect: Avoid neglecting the power of storytelling. It’s key in creating an emotional connection.
8. No Demonstration of the Product/Service: Don’t fail to show your product or service in action. Demonstration is crucial for understanding.
9. Focusing Too Much on Sales: Avoid making your video feel like a sales pitch. Kickstarter backers are more motivated by innovation and involvement.
10. Ignoring the Importance of Rewards: Don’t forget to highlight the rewards. They are a major incentive for backers.
11. Lack of Personal Touch: Avoid being too impersonal. Introduce yourself and your team to create a connection.
12. Forgetting to Address Risks and Challenges: Don’t shy away from discussing potential risks and challenges. Transparency builds trust.
13. Using Technical Jargon: Avoid overusing technical terms or jargon that might confuse viewers. Keep it accessible.
14. Neglecting Post-Production Quality: Don’t underestimate the importance of good editing, sound mixing, and color grading.

Overly Long Videos

Avoid making your Kickstarter video too long, as it can lead to loss of viewer interest and engagement. A concise video is more effective in retaining attention and conveying your message quickly. Focus on delivering your core message in a brief, engaging manner, ideally keeping the video under three minutes.

Poor Audio and Video Quality

Poor audio and video quality can severely undermine the professionalism and credibility of your Kickstarter campaign. Investing in good quality production shows that you are serious about your project. Ensure that your video has clear sound, good lighting, and high-resolution footage to make a positive impression.

Vague Descriptions

Vagueness in explaining your project can leave potential backers confused and uninterested. It is crucial to be clear and specific about what your project entails, the problem it solves, and its unique value proposition. A clear, detailed explanation helps in building confidence and interest in your campaign.

Lack of a Clear Call to Action

Not including a clear call to action (CTA) in your Kickstarter video can lead to missed opportunities for engagement and support. Your CTA should be direct and tell viewers exactly how they can contribute to your campaign. A strong CTA increases the likelihood of viewers becoming backers.

Ignoring the Target Audience

Creating a video that does not cater specifically to your target audience can result in a lack of connection and interest. Understanding and addressing your audience’s preferences, interests, and needs is key to making an impactful video. Tailor your message to resonate with the people most likely to support your project.

Underestimating Budget Needs

Underestimating the budget for a quality Kickstarter video can compromise its effectiveness. Allocate enough resources for professional production, including good lighting, sound, and editing. Remember, your video is a reflection of your project’s quality and professionalism.

Skipping the Storytelling Aspect

Overlooking the storytelling aspect in your video can result in a lack of emotional connection with your audience. Good storytelling captures attention and makes your project memorable. Use narrative techniques to make your presentation engaging and relatable.

No Demonstration of the Product/Service

Failing to demonstrate your product or service in action is a missed opportunity to showcase its usefulness and functionality. Demonstrations help viewers understand what you’re offering and how it works. Include visuals or scenarios that clearly illustrate the benefits and applications of your project.

Focusing Too Much on Sales

While your goal is to gain funding, focusing too much on sales can be off-putting for the Kickstarter community. Instead, focus on sharing your passion, the story behind your project, and its potential impact. Kickstarter backers are often more interested in being part of something innovative and meaningful rather than just another transaction.

Ignoring the Importance of Rewards

Rewards are a major incentive for Kickstarter backers. Neglecting to highlight the rewards in your video can reduce the appeal of your campaign. Showcase the rewards attractively and explain their value to encourage viewers to back your project.

Lack of Personal Touch

An impersonal video can fail to create a connection with your audience. Introducing yourself and your team adds a personal touch and helps build trust. Share your passion, motivations, and the journey that led to your project to make your campaign more relatable and trustworthy.

Forgetting to Address Risks and Challenges

Not addressing the potential risks and challenges of your project can raise doubts about your credibility and preparedness. Be transparent about the challenges you anticipate and how you plan to overcome them. This honesty not only builds trust but also shows your commitment and realistic approach to your project.

Using Technical Jargon

Overusing technical jargon or complex terms can alienate viewers who are not familiar with the specifics of your field. Aim to keep your language clear and accessible to a broad audience. Explain technical aspects in simple terms and focus on the benefits and relevance of your project to everyday life.

Neglecting Post-Production Quality

Neglecting the quality of post-production, such as editing, sound mixing, and color grading, can result in a less professional final product. High-quality post-production can significantly enhance the impact of your video. Pay attention to details like sound design, visual effects, and overall pacing to create a polished and engaging video.